Fruit & Vegetables in Europe:

     

      The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Volumes are calculated from per capital availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Values are calculated from the total volume consumed and the retail price per kg. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. All currency conversions are calculated using constant average annual exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

Research Highlights

The European fruit & vegetables market generated total revenues of $187.4 billion in 2008, representing a compound annual growth rate (CAGR) of 5.4% for the period spanning 2004-2008.

Vegetables & potatoes sales proved the most lucrative for the European fruit & vegetables market in 2008, generating total revenues of $110 billion tones, equivalent to 58.7% of the market's overall value.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.6% for the five-year period 2008-2013, which is expected to drive the market to a value of $246.2 billion by the end of 2013.

Market Analysis

The European fruit & vegetables market has been growing at a fairly strong but fluctuating rate and this trend is forecast to continue in a similar fashion with more stabilized growth rates over the years up to 2013.

The European fruit & vegetables market generated total revenues of $187.4 billion in 2008, representing a compound annual growth rate (CAGR) of 5.4% for the period spanning 2004-2008. In comparison, the German and UK markets grew with CAGRs of 6.1% and 4.9% respectively, over the same period, to reach respective values of $27.1 billion and $18.3 billion in 2008.

Market consumption volumes increased with a CAGR of 1.8% between 2004-2008, to reach a total of 70.2 million tonnes in 2008. The market's volume is expected to rise to 78.3 million tonnes by the end of 2013, representing a CAGR of 2.2% for the 2008- 2013 period.

Vegetables & potatoes sales proved the most lucrative for the European fruit & vegetables market in 2008, generating total revenues of $110 billion tones, equivalent to 58.7% of the market's overall value. In comparison, sales of fruit generated revenues of $77.4 billion tones in 2008, equating to the remaining 41.3% of the market's aggregate revenues.

The performance of the market is forecast to accelerate, with an anticipated CAGR of 5.6% for the five-year period 2008-2013, which is expected to drive the market to a value of $246.2 billion by the end of 2013. Comparatively, the German and UK markets will grow with CAGRs of 6.0% and 3.8% respectively, over the same period, to reach respective values of $36.2 billion and $22 billion in 2013.

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